Social media has become a powerful way for businesses of all sizes to reach their prospects and customers. Nowadays, people discover, follow, learn about, and shop from brands on social media. As such, if you’re not on platforms like Instagram, Facebook, and LinkedIn, you are missing out. Great marketing can help bring remarkable success to your business, essentially creating loyal brand advocates and driving leads and sales consistently.
This makes social media marketing services important to almost every business. While most companies are aware that they should invest in social media marketing to promote their business online, many don’t know exactly how to go about it, how much they should spend, and why they should consider hiring a professional.
If you are looking for an effective way to boost your website traffic, brand awareness, and the number of prospects, you should be on social media. At Leduc Entertainment, our social media marketing services can help you build a strong social media presence. Get in touch with our office at 504-451-3061 to get started.
What is Social Media Marketing?
Social media marketing is a form of digital marketing that capitalizes on the power of social media networks to achieve branding and marketing goals. However, it’s not all about creating business pages and profiles and posting whenever or whatever you feel like – it requires an ongoing and evolving strategy with measurable goals.
Social media marketing typically includes the following:
- Creating, managing, and optimizing profiles
- Posting media such as pictures and videos that represent your brand and attract a relevant audience
- Engaging with users by responding to comments and likes along with monitoring your reputation
- Building a loyal community around your brand by following and engaging with your customers and followers
Paid social media advertising is also part of social media marketing, where you pay the social platforms to have your business appear in front of a large volume of highly targeted users.
Digital Marketing vs. Social Media Marketing: What’s the Difference?
At this point, you might be wondering what’s the difference between social media marketing and digital marketing. Both terms are often used interchangeably when used in the context of SEO or online marketing strategy.
The difference between the two is simple: digital marketing is an umbrella term that includes all forms of online marketing activities, while social media marketing is one part of digital marketing that focuses mainly on promoting a business on social media platforms.
The purpose of digital marketing is to implement a variety of digital channels to grow profits and sales, build customer trust and brand awareness, create value, and a lot more. Digital marketing strategies also entail measuring analytics, testing different strategies, and making campaign changes to establish what strategies work best for a business or brand.
On the other hand, social media marketing solely focuses on marketing strategies distributed across different social channels such as Instagram, Facebook, Twitter, TikTok, Pinterest, Snapchat, and many more. Not all social channels need to be included in the marketing strategy. Online markets will leverage the social channels that can best express your brand voice, optimize your visibility, and engage with your customers most.
Is Social Media Marketing Essential to Business?
Yes. You need a social media presence to thrive. It doesn’t matter whether you run a small local shop or a big corporation. Social media is not a trend – it’s here to stay. That’s why it’s an essential part of your business marketing strategy. Here are some of the reasons why:
- Social media is an effective way of reaching out to new audiences
- Engagement on social media helps to enhance your authority, trust, and show the personality of your brand
- Over three billion people actively use social media every month, and the user engagement on the major social media platforms keeps rising
Social media is not enough to drive business growth by itself. You have to start with an always-on mindset along with a solid content marketing strategy. Social media marketing lets you showcase your brand to prospects at a time when they are willing to convert. More importantly, combining social media marketing with your digital marketing efforts enables you to maximize the available customer conversion opportunities and touchpoints.
Integrating both social media marketing and digital marketing into a proper marketing strategy to convey your brand message is the only way of achieving digital success. Both are critical to finding the right customers and enhancing your online brand presence. The key here is making sure that they match your overall objectives.
What Are the Benefits of Social Media Marketing Services?
If you are still not convinced, let’s dig deeper into how social media marketing can help your business by looking at the core benefits it can provide your business:
Better Online Exposure
Social media marketing is continually adapting and progressing and has become a powerful tool of digital marketing for companies, brands, and businesses alike. Platforms such as Instagram, Twitter, Facebook, and LinkedIn can dynamically increase exposure and interest in your company. A solid social media marketing strategy can help your business generate more engagements and social signals, including shares and likes, which allows you to interact with a broader community.
Higher Search Rankings
The search engines, including Google and Bing, are now integrating social media profiles, updates, comments, and tweets into their SERPs (search engine result pages), which recognizes the importance of social interaction. The more people share your content across different social channels, the more the traffic they send to your website and the higher your search rankings.
Specific Audience Targeting
No matter how engaging and valuable your content is, it can’t generate conversions if it doesn’t reach the right audience. Social media marketing allows you to identify and categorize your audience in terms of their ideal customers by location, age, and online activities, along with other metrics. Social media marketers establish and analyze your niche market to understand the online behaviors of your target customers and develop relevant content and ads for their needs.
Improved Customer Reach
According to a Global Web Index study, approximately 54% of online users use social media for product searches. Moreover, 49% of consumers rely on recommendations from social media influencers when searching for brands. Having a robust social media marketing strategy can help boost your brand awareness and place your brand in front of the right customers.
Complete Brand Control
Most social media marketing packages are designed to suit the unique needs of businesses and the different financial capacities. As such, you have full control over the budget, branding, and social media marketing strategy. Knowing how you can use social media for marketing purposes will let you create and maintain an appealing image for your target audience and make sure that your social media game is always on point.
Enhanced Trust from Customers
Once you understand how to leverage social media for marketing, you will be better placed at building a thought leadership brand as well as creating meaningful connections with your followers. At Leduc Entertainment, we share valuable content with your audience and engage users in online conversations about your business and/or products to keep a pulse on your target market.
We can also use social media marketing to showcase your case studies, client testimonials, and other content to prove brand validity. These tactics are important when it comes to gaining customers’ trust and building intimate relationships with them.
Multiple Marketing Options
Aside from YouTube, LinkedIn, Facebook, and Instagram social media marketing, there are a few other social media marketing methods that can be used to promote a business. These include Snapchat, WhatsApp, Messenger, Tumblr, and WeChat social media marketing. We perform in-depth reviews, competitor benchmarking, and audience analysis to determine the most appropriate and effective social media marketing platforms and strategies for your business.
For large enterprises and small businesses, social media marketing Can be a cost-effective way of reaching Ideal clients without having to spend a lot of money. The various social media platforms allow you to showcase your services and products at a lower cost. In addition, a key benefit of social media marketing is that it helps you reach A large number of prospects across different locations without doing additional work and incurring extra costs.
At Leduc Entertainment, we believe social media is one of the best ways of humanizing your brand and providing customers with an insider view of what’s going on in your company. Leverage our social media marketing services and get people to advocate for your brand. Get in touch with our social media marketing team today to learn more about how we can help your business grow through social media.
Do I Need to Hire a Social Media Promotion Company?
When it comes to managing a business social media account, it’s not advisable to put all your eggs in one basket. While they are all social media platforms, each is designed differently. And just like businesses in the same industry, each social media platform has its strengths and features that can be useful for your business. For this reason, you need to have an effective social media marketing strategy on more than one platform.
What you need to consider is Whether you have the time to manage all these accounts. Wouldn’t that be a time-consuming endeavor? Well, if you do it yourself, it will inevitably consume a lot of your time and resources. Fortunately, you don’t have to go at it alone. Our social media marketing team can help you manage your social media marketing.
We have a proven track record of helping businesses achieve their goals not only in digital marketing but also with social media marketing. Whether you’re looking to grow your audience, get new customers, generate more leads, or increase your ROI, Leduc Entertainment is here to help.
Why Should I Hire Leduc Entertainment to Manage My Social Media Marketing?
Leduc Entertainment is an award-winning social media management company. We always maintain full transparency with our clients, so that you can see first-hand how our efforts are increasing your online revenue. We are committed to providing businesses with effective social media management and digital marketing strategies, which helps create an invaluable resource to meet your online marketing needs.
We assign every client a dedicated social media account manager, who oversees strategy development and execution. Your account manager will learn as much as possible about your business, and they will be your primary contact. You will be able to communicate with them daily via email or calls, at a time when it’s convenient for both of you.
One of the first steps in a social media campaign is performing in-depth research to guide our strategy development. We will perform a competitor analysis, create a buyer persona, and define an effective content strategy for your business. We will also prepare monthly reports for you to review, and you will have 24/7 access to our reporting software where you can view the real-time progress of your campaign.
Our goal is to be the best data-driven and analytical digital marketing and social media marketing company. We always operate from the perspective of our clients, which is why we can deliver results. As part of our social media marketing services, we monitor all social media activity, including messages, comments, and reviews. We aim to respond to these as soon as possible, in no more than 24 business hours.
Leduc Entertainment Social Media Marketing Services
Social media has been constantly evolving over the years. New trends keep popping up now and then, as fresh features and new algorithms are being released. This makes it crucial for businesses to keep up with the latest changes to make the most out of social media.
Leduc Entertainment is always up to date with these developments. So, if you choose to work with us, you can rest assured that your social media marketing is being handled by professional hands and that your strategies are aligned with the latest trends. This way, you can get ahead of your competition and generate more business.
Reach out to us on 504-451-3061 to schedule a consultation with our social media marketing team.