In this era of technology, most individuals are on at least one social media platform. With more businesses creating an online presence, it is vital to use social media marketing in New Orleans as part of your marketing strategy. You can achieve so much with social media marketing, and you are likely to reach a larger target audience by marketing across the different social media channels.
Would you like to employ social media marketing in your business, but don’t know how to get started? Leduc Entertainment can help. We provide top-notch video production, photography, and more. Call 504-732-9810 today to get started.
What is Social Media Marketing?
Social media marketing refers to using the multiple social media platforms available to foster connections with your audience to gain traffic to your website, build your business, and increase sales. Technological advancements have made it possible for businesses online to reach a broader target audience as the world is essentially a global village. Don’t be left behind! Establish a dominant social media presence to scale your business and reach a broader target audience.
Social media marketing involves different aspects such as engaging with your followers, posting great video, photography, and written content on social media platforms, running social media ads, and monitoring the results. However, to succeed, you will need a solid social media strategy to get you started and keep you ahead of the curve. Luckily, the social media marketing gurus at Leduc Entertainment can help you with every aspect of the social media marketing in New Orleans.
When it comes to social media marketing in New Orleans, there is no one size fits all solution. On the contrary, there are different marketing aspects to consider depending on your business, industry, and goals. You must have different social media strategies for the various social media platforms and have business objectives to help determine what strategy suits your brand best. However, you do not need to be on all the social media platforms. Instead, it would be best to find the ones that work best for your business.
Digital Marketing Vs. Social Media Marketing: What is the Difference?
Most individuals use social media and digital marketing interchangeably when referring to a marketing strategy, but these two are different marketing plan features. The difference is that digital marketing is an umbrella term that includes every type of internet marketing activity, including social media marketing, SEO, etc. In contrast, social media marketing in New Orleans is a digital marketing feature that primarily focuses on social media platforms.
The main aim of digital marketing is to use different digital channels to help your business create value, customer trust, and brand awareness, increase sales and profits, and more. A digital marketing team is often in charge of marketing distribution, measuring analytics, employing different strategies, and changing the campaign to establish what works best.
They can use website analytics, paid social media marketing, targeted social media marketing, content creation tools, and SEO tools. You do not have to use all the digital marketing channels in your strategy except for those that make sense to your business and help you reach your target audience.
On the other hand, social media marketing solely focuses on marketing strategies employed on the different social media channels like Snapchat, Tiktok, Facebook, YouTube, Twitter, Instagram, and Pinterest. You do not need to market on all social media platforms. As with digital marketing, select social media platforms allowing you to reach your target audience.
Understanding how social media marketing in New Orleans works helps you figure out how it fits your digital marketing strategy. Doing so ensures you create an effective strategy for your business, and you can also establish your brand voice across the different channels, which increases customer trust.
Is Social Media Marketing in New Orleans Essential to Business?
Social media is among the most influential virtual spaces for social networking and digitally advertising your product or services. You can reach millions of people globally within seconds of posting pictures or video ads. Per Statista, about 59% of the world’s population is online, so social media marketing is essential for business. Content marketers should maximize using social media platforms to reach more people.
Here are reasons why social media marketing in New Orleans is essential for your business:
- Allows you to target potential customers: Once you establish who your target audience is, social media marketing allows you to target them specifically, and you can be sure that they will view your ad.
- Larger customer reach: Social media marketing allows you to reach a wider audience. For instance, when creating video content on social media, you could use these as ads and set your geographical location to reach a wider audience. Remember, short videos are the way to go as they are easy for individuals to consume without getting distracted. A new and trending option in getting a larger customer reach is to produce a podcast.
- It is easier to personalize your ads: Social media marketing lets you access helpful information by allowing you to collect your customer’s information quickly. The data you collect is accurate, allowing you to develop a better strategy.
- Build connections with your customers: Your business needs to connect with the customers. With social media marketing, you can easily connect with your customers in real-time. For instance, when you post a video on social media, your customers get to watch videos, like, comment, and share with their friends. You can also have live online videos occasionally to interact with your audience.
- Cost-effective: Social media marketing is among the most cost-effective forms of marketing that allow you to reach a larger audience. Unlike traditional marketing, where you spend more without guaranteeing that people will see your ad, you are sure people will see your ad with social media marketing. It is also flexible and allows you to employ video marketing, which can help individuals understand your brand better.
- Conversions: Social media marketing in New Orleans can help your business gain more conversions. It is an excellent way to communicate your message, and it allows you to have your desired call to action. It is more convenient and easier to get conversions with social media marketing as people will naturally go to your page when they come across your post and follow you if they resonate with your brand.
- You can quantify the results: Social media marketing lets you see how your post or ad performs. You can analyze the real-time data of how your ad performs and use this information to refine your strategy since you can tell what your audience wants.
What Are the Advantages of Social Media Marketing in New Orleans?
Once you have a strategy and learn to use it properly, you can easily leverage all the benefits that social media marketing in New Orleans has to offer. Several businesses have established a social media presence to reach a large audience. Typically, each company’s strategy will differ depending on their industry and objectives. Some companies have been able to do better at social media than others.
For instance, Uber is among the top recognized rideshare companies worldwide that have used social media to their advantage. A statistic by Nielsen shows that about 84% of customers will decide to make a purchase based on their friend’s recommendation. Uber leveraged word-of-mouth marketing by offering free rides to individuals who share about them on social media.
As a result, people ended up sharing uber codes on their social media profiles to qualify for free rides. That said, Uber is now used as a verb and not a noun, and they achieved this by spending very little on advertising. Like Uber, you can get people to talk about your brand on the different social media platforms and give them an incentive in exchange.
Pampers is another well-known brand worldwide that has leveraged social media and benefited significantly. In their social media campaigns, Pampers often show the special bond between a child and their parent, which tugs at the emotional heartstrings making people forget that changing diapers is not that glamorous. Instead of using the overt sales message some brands tend to use, Pampers use emotional appeal on their social media to get to their target audience.
Essentially, succeeding at social media marketing comes down to working with experts to create a well-planned strategy. Here are the benefits of using a service for social media marketing in New Orleans:
- Better online exposure: Employing social media marketing services to your business or brand allows you the opportunity for better online exposure. It is simpler to reach a global audience with social media, and you can quickly gain more online exposure from prospective customers by broadening your geographical reach.
- High search rankings: A well-planned social media strategy can help you rank high on search engines. For instance, creating videos on social media and having them on the different platforms and your landing pages can help your business rank higher on a search engine results page.
- Specific audience targeting: Social media marketing allows you to target a specific audience. Depending on the social media platform you are using, you can customize your ad to reach a particular audience. For instance, you can set the target age and geographic location of the individuals you would like to target using your ad.
- Improved customer reach: Unlike traditional marketing, social media marketing in New Orleans allows you to reach your customers easily. A Tech Jury statistic shows that 50.1% of people’s total time on their phones is on social media. Therefore, when done the right way, social media marketing will improve your customer reach, allowing your brand to gain visibility, which can help foster trust with your audience.
- Complete brand control: When you employ social media marketing, it offers your brand complete control to tell your story. You can share positive feedback about the individuals who have used your product or service, and you choose how to interact with your customers. Social media lets you interact with customers in real-time, making it easier to get helpful insight on ways you can improve your brand.
- Enhanced customer trust: Social media marketing is an excellent way to enhance customer trust. You can employ social media videos, where you show sneak peeks of your brand process, or host live videos occasionally to interact with your customers. Doing so lets the customers see the face behind the brand or business, which can help enhance their trust in your business.
- Multiple marketing options: You can employ various marketing options when incorporating social media marketing services into your business. For instance, you could take full advantage of social media video marketing. According to Sprout Social, 54% of marketers agree that video is the most valuable type of content you should employ to achieve your social media marketing goals.
- Increased profitability: Social media allows your business to gain more visibility, providing you with more opportunities to convert potential customers into paying ones. In the long run, social media marketing will benefit your business significantly and help you increase sales and profits.
Why Should I Hire Leduc Entertainment to Manage My Social Media Marketing in New Orleans?
At Leduc Entertainment, we are a full-service media marketing agency that can help scale your business. We like to consider your business like a movie where your brand tells a story essential to your target audience. Leduc enables you to tell that story effectively through social media platforms, ensuring your social media campaign leaves an impression.
Our team takes pride in our experience and has worked with several clients. We guarantee that our personalized strategies for social media marketing in New Orleans will help your business generate qualified leads, build a strong reputation, and increase brand awareness.
Here’s what you can expect from our team:
- Relationship driven
- Expert energy
- Crafty & creative marketing
- A personalized approach
We offer competitive prices and different packages to choose from depending on your business’ needs. And that’s not all; we also have add-on options. Call us 504-732-9810 for more information on our social media marketing in New Orleans.
Social Media Marketing in New Orleans that Converts
Employing social media marketing to your business can scale it to newer heights and help you stay ahead of your competition. However, to have a social media campaign that converts, you must have a well-planned strategy and keep refining it regularly. It is also vital to know your target audience and keep them in mind when developing your social media marketing strategy. Ensure you have business goals and objectives, know what social media platforms to use, and track your business metrics.
A successful campaign for social media marketing in New Orleans should give you a return on your investment. Let us help scale your business through social media marketing. At Leduc Entertainment, we have the experience, the right tools, and skills to ensure you have a successful social media marketing campaign. Our team is your crew. Let’s talk. Call 504-732-9810 today to find out more.