HOW MUCH DOES A VIDEO COST?
This is one of our most frequent questions. The truth is, video production costs can vary significantly. There are several factors that determine the cost of a video, many of which can be broken down into 3 categories: pre-production, physical production, and post-production.
Pre-Production A successful project has strategy at its core. So before we sketch a frame or set up a light, we develop every bit of creative direction and production around your goals.
TIME FRAME - Are you working against a pressing deadline? Depending on your project, quick turnaround can affect pricing. The earlier in the process we know about time constraints, the better.
STORYBOARDS & SHOOT PREP - Different projects have different pre-production needs. Yours may require storyboard development, location scouts, casting or other necessary efforts to ensure a successful video.
CREATIVE DEVELOPMENT - Whether you've already developed your creative approach or are just now deciding you need a video, we can help out. Our team of writers and directors can help find the best creative solutions for your project.
Physical Production We shine on set. Our professional crew will make the process fun and enjoyable while ensuring the footage captured is perfect for your project.
LOCATIONS - Most shooting locations require some level of fee to film there. Also, moving film crews during shoot days takes quite a bit of time. The more locations we're in, the more time we spend moving and the less time we spend shooting.
EQUIPMENT - Lights, dollies, jibs, drones, TelePrompTers, trailers...there's a lot of gear and equipment that goes into production. Our producers will work with you to find the right balance of equipment to effectively shoot your project.
OVERALL QUALITY - As it is with most professions, experience truly matters. The talent, skill and experience of the team capturing the creative vision affects the cost. A recent film school graduate has a lower rate than an industry veteran; most likely, your project needs a combination of both.
Post-Production This is where it all comes together. Once all the footage is in the can, we begin weaving the final video together in post.
ANIMATION - Do any graphic assets already exist or do they all need to be created? Are you wanting 2D or 3D animation? If 3D, how "photo-real" does the final video need to look? There are lots of different styles of animation that may be appropriate for your project. A great place to start is to send over a reference video of something you like.
EDITING - The editing process is highly nuanced and takes a team to comb through the footage and piece it all together. The costs and hours associated mostly depend on the complexity of the edit.
DISTRIBUTION - Once your video is created, how will people see it? What does success look like for your project? Our team can help create a distribution strategy to ensure your goals are met and you maximize viewership.